Response from: Ray    (04/17/06 2:54am)

I think it's very bad true, but you must remember also that Brazilian Football is full of corruption - it may be true that Nike only 'officially' paid $12m

But you are right, Nike makes millions from the Beautiful Brazilian team and piggy-backs on their fun-loving personalities cynically. They are everyone's favourite team because they all seem to be nice guys!!

Response from: Razib Ahmed    (04/17/06 6:18am)

$12 million might sound like a lot, but given the degree to which Nike pimps Brazilian soccer in it's commercials the sneaker salespeople are surely having a laugh with this sum- I agree with you hundred percent. Brazilian soccer team is very popular in many countries of the world- specially in the Asian countries. I just feel that Brazilian Football Confederation (CBF) needs some good marketing professionals to make the best of its popularity.